PinAlerts is a great tool to get insight not only for your own web site or blog, but to get insights into your industry. What are people pinning to Pinterest from other blogs in your niche? You can gain insights by looking at people that have a much larger following than you do.
A big player in social media and tech is Guy Kawasaki. Of all of the people I follow using PinAlerts, he’s got the most pins. I bet he would love what the person who pinned his picture said about him!
It’s notable that almost everyone starts a board for books they love. Since Guy’s an author of several books, it’s not surprising that most of the pins from his web site are for his books. Even though the recent pins are for What the Plus! there are also pins for his other books Enchantment and The Art of the Start.
Here’s an example of a pin from Guy’s web site www.GuyKawasaki.com
There were many pins of his book on May 3rd (see the snapshot of a PinAlert below) which makes us conclude he probably did something that day to encourage pins.
Here are some lessons from watching what is being pinned on GuyKawasaki.com
- Guy pins his own books, sometimes more than once. Sometimes he gives offers in his descriptions. You should too.
- People pin your headshot from your website or blog. So make sure it’s pinnable (good).
- People are marketing for Guy through the descriptions they write about his books.
- Books are very pinnable, making Pinterest an ideal place for authors to market their books. Pinterest also gives you one more reason to make your book cover worthy of a pin.
Sign up for PinAlerts and see what people are pinning about you.